The Thief
Le Voleur is French for the Thief. In 1828, during the birth and rise of the newspaper, Emile de Girardin had a novel idea on how to use the newest writing technology, the printing press. He and a friend decided to start a periodical, but since they lacked capital, the weekly was entitled Le Voleur (The Thief) and it reprinted the best articles that had appeared elsewhere during the week, saving editorial costs. (from ''The History and Power of Writing'')
Sunday, February 06, 2005
Yellow Ribbons
It seems like everybody is wearing the Lance Armstrong "Livestrong" bracelets. I guess it is for cancer. When I see them, I picture a giant mountain of all the discarded bracelets that will be thrown away once the trend is over. A landfill with a sea of bright yellow rings - how is that helping cancer? What if I went around selling chocolate marshmellow carmel bars, for Diabetes. You want the cure, but you don't realize you are holding the problem in your hand.
They're made in China too; are the young workers who breathe in melted plastic fumes for less than a living wage "livestrong?" It's like saying, I'll livestrong, you livepoor.
Only in America would we try to fix a problem with consumption.
I saw a bracelet last night that was black inscribed with "livewrong." That's more like it.
You know what else bothers me lately? The magnetic ribbons for your car that "support the troops." Great idea. Spend a few measley dollars to decorate your gas guzzling car that is the reason our troops are dying int he first place. You know what my troop needs? Not magnets, that's for sure. Perhaps some of his tax money back, or an economy that was strong enough that he didn't have to join the army in the first place.
I don't blame the individual who bought these paraphenalia. I drove home yesterday, and was seething the whole way about all the ribbons I saw on the interstate. But then I changed my tune when I pulled into the driveway of my friend, and his mom had a ribbon on her beat-up Chrysler. She really did buy that to support the troops; her youngest son is in the Navy, and the middle son will leave for the Marines infantry in March. The little magnet from the gas station she is trying to get a part time job from is the only thing she can do to get behind her troops. Sigh.
I'm pointing the finger at our society that can't see the hypocrisy in all these good-will gimmics. The bracelets and the magnets are well meaning, but extremely short sighted.
1 Comments:
Blogger KRB Digital said...
"Good day sir."
"why hello old fellow, come here and shake my hand. My, my, what is that yellow bracelet on your wrist?"
"I'm so glad you asked. It is for cancer research."
"C-a-n-s-u-r-e you say? Is that one of those malicious maladies I've heard so much about lately? Why do we need to research that? Aren't the leeches and prayer circles working just fine?"
"No, no. See cancer is a vile growth and we need to stop it through science, and plastic yellow bracelets!"
"Righty, right. So glad I was made aware. Say, could I bother you for one of those tobacco sticks."


While I appreciate your feedback, the argument holds little weight for me. Perhaps if you hadn't discounted the magnets, I would have agreed that awareness is sort of a value to be had. (although, honestly, who is not aware of these things?) But since you did, it seems awful convenient to argue your opinion when you have a bracelet on your wrist, but not a ribbon on your car. My critique on these products were not aimed at the people wearing them, just the overall phenomenom.

My only point is that it is ironic that manufacturing these products are actually more of a hindrance in meeting the ends they claim to strive for than they are doing good in the name of their individual cause. Awareness is one thing, but actions speak louder than words.